GENEVA, SWITZERLAND – Swiss Wine Promotion, the marketing arm of the Swiss wine industry, is the latest to comment on the figures released last week by the Federal Agriculture Office, showing that Swiss wines have gained more market share at home, to the detriment of foreign wines. The SWP office in a statement points to […]
Archives for April 2014
Vaud takes its wines to China, HK
Six wineries from canton Vaud are getting a helping hand from watchmaker Hublot and its chairman Jean-Claude Biver in Hong Kong and Shanghai, China this week, during a series of presentations and tasting sessions. The group, working with the Vaud Wines Office, is looking to build contacts with importers and to introduce their wines to […]
While checking out the little casks …
…. I fell in love with 12 St Bernard puppies last week. They are from one litter, the newest arrivals at the kennels and St Bernard Dog Museum in Martigny, and they were presented to the public for the first time 19 April. As a birthday present to myself I paid them a visit – […]
Vinea’s facelift helps clarify organization’s role
GENEVA, SWITZERLAND – The Vinea Association, based in Sierre, canton Valais, has a new logo as part of its new graphics charter, unveiled Thursday. As with most such communications facelifts, the real story is the shift in its work. In this case, the change is more a recognition of the group’s evolving role in a […]
Why the Swiss are drinking more Swiss wine
GENEVA, SWITZERLAND – The Federal Agriculture Office couldn’t have given Swiss wineries a better gift for Easter than the latest figures that show consumers are drinking more Swiss wine and imports are gently sliding. The FAO notes in publishing its 2013 wine statistics that a special situation last year might account for part of this: […]