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Archives for May 2014

Swiss wines step up marketing

25/05/2014 by Ellen Wallace 1 Comment

Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]

Filed Under: News Tagged With: branding, marketing, new logo, Swiss cross, Swiss Wine Promotion, Tyler Brulé, Winkreative

Modern Marco Polo, from Vaud, wins dream travel contest

22/05/2014 by Ellen Wallace

GENEVA, SWITZERLAND – Hangzhou, China, which bills itself as the most romantic city in the country, this week named a 26-year-old Swiss man as its ambassador to the world, to get the message  out. The city of some six million is home to the beautiful West Lake, a Unesco World Heritage sites. The job is […]

Filed Under: Travels

France trims the edges of rail platforms

21/05/2014 by Ellen Wallace

PARIS, FRANCE – Three hundred French train stations have seen their platforms trimmed to make room for new, fatter trains – and another 1,000 will get the same treatment by the end of 2016, two French rail bodies said 21 May. France’s train tracks and platforms are of varying sizes, many of them dating back […]

Filed Under: Travels

World’s best Merlot is Italian

20/05/2014 by Ellen Wallace Leave a Comment

Wines entered at Mondial du Merlot up sharply Ticino winery wins for 3 consecutive vintage wines ZURICH, SWITZERLAND – A Merlot from Frioul, Italy, won a great gold award, the top prize, at the Mondial des Merlots: Merlot Masut Da Rive 2009. The awards were announced at the Hotel Metropol in Zurich Tuesday 20 May. […]

Filed Under: News

Geneva gets a train station to love

15/05/2014 by Ellen Wallace

GENEVA, SWITZERLAND – If you haven’t visited the Cornavin train station in Geneva recently you are in for a big surprise. Most of the renovation – better put, overhaul – of the station has now been completed. Wednesday 14 May the CFF/SBB inaugurated the station’s new Business Point centre and first class lounge, just days […]

Filed Under: News, Travels

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