GENEVA, SWITZERLAND – The new Vinea iPhone app guide to Swiss wines comes out at midnight 23 October, meaning, to avoid confusion, if you’re up late Tuesday night you’ll be able to get it in the Apple Store, or the morning of the 24th, for those in less of a rush. Check out Vinea’s Facebook page to have a look – and while you’re on FB, if you haven’t yet visited Ellen’s Wine World say hello and “like” it.
Here’s the press release, giving some idea of what to expect.
I’m responsible for adapting the English version text and although we’re still working on it, I can say I’m quite excited about the project: it will be a wonderful tool for anyone wanting to visit a cellar, find a wine, share the information with friends, etc.
Bread & Butter, the Lausanne company developing it, are doing a great job, so all signs are pointing to a good quality product.
Without further ado, here is what Vinea, the publisher, says in its 10 October press release:
Vinea Swiss Wines, new and free iPhone app
Swiss wine guide of reference!
Debuts on the Apple Store 23 October 2012 at midnight
Number-crunching, mouth-watering, nose-tickling happy wine app for iPhones: countdown 14 days!
Forget about your little black book – starting 23 October 2012 at midnight in the Apple Store you’ll have, in a searchable format with geo map, the basics and more on Swiss wines in general and a pocketful (450) of terrific addresses with useful details for winelovers of all stripes.
It’s free! And it’s a gold mine of information (English, French, German versions).
The Vinea Association, with support from the Swiss Confederation, is offering it to iPhone users in 2012; Android owners will have to wait a year for their version.
Vinea Swiss Wines is your Swiss wine guide of reference whether you’re a wine beginner or pro, knowledgeable about world wines but not Swiss, or the daughter of a winemaker from the heart of Valais wine country who can quickly list more than 30 native Swiss grape varieties.
The heart of the app: 450 top producers who are Switzerland’s pride, selected from among the winners of top wine competitions or named by their peers.
A sampler of questions for which you’ll find the answers: who grows Bondola and what are banquettes, the number of cantons in the Three Lakes region, why some grapes are harvested in winter, what grapes the Swiss use for their award-winning sparkling wines and do Swiss winemakers enter 500 or 3,000 wines in the annual national competition known as the Grand Prix du Vin Suisse?
Note: the iPhone app replaces the widely acclaimed printed Swiss Wine Guide but the 2011-12 version of the book will remain on sale until the end of 2012.