GENEVA, SWITZERLAND – Swiss Wine Promotion’s new logo and visual identity have been out in the world for five days; I’ve held off commenting until today because good logos, like good wines, need time to breathe. We need time to consider them. Do I like it? My first reaction was yes, and it it still […]
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Chinese get Switzerland travel 101 on TV, Internet (final/correction)
GENEVA, SWITZERLAND – Switzerland in Chinese: even without Mandarin you can follow these unusual TV travel documentaries on the Switzerland you thought you knew! Occasional travel feature contributor to GenevaLunch, Liam Bates, who spends much of his time as the host of a popular Chinese TV travel show that usually tours hidden corners of China, […]