LAUSANNE, SWITZERLAND – The heavy anchor is gone and one that is closer to a smiley face is being sported as part of the new CGN logo that accompanies four clearly delineated new brands and a smartphone app.

The new look, business lineup, app and customer service are part of the 140th anniversary celebrations organized by the company best known for its Lake Geneva steamboats. The CGN has also revamped its web site, which has a fresher look but is also easier to use. The timetable, in particular, is much improved, with a searchable database.

Coming soon: online ticket purchases and table reservations.

The CGN has gradually been strengthening and separating out the threads of its business, and as of 21 March the company offers four distinct brands:

• Mobilité, public transport offer, with four commuter boat lines that connect Lausanne with Evian and Thonon, and Nyon with Yvoire and Chens
• Horizons, entertainment travel, with the CGN’s traditional lake crossings and restaurant services
• Exclusive, boat rentals, for privately organized events and outings
• Technique, technical services available to private boat owners.

The new app is available for Android and will soon be in the App Store.