Tradition is a hot word in wine marketing right now, one that reassures consumers – and yet few of us who are on the buying end of the sales chain question what it means, I think. If you have been making wine the same way for 50 years, does that make your wine traditional? 100 years? Or what […]
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Lavaux embraces organic
LAUSANNE, SWITZERLAND – Lavaux is about to put to rest forever the idea that organic wines are second-best, following a decision by a group of growers-producers Wednesday evening to stop using all synthetic products and to sharply curb the number of vine treatments by helicopters, from 7-8 a year to 4. The vote by producers […]
Old-new countries: Georgian wine in China
An old-young wine country gets a taste of a very old one’s wines BEIJING, CHINA – Sometimes you learn about wine in unexpected places and ways. I was in Beijing in mid-June and found myself invited to a Georgian wine tasting at a coffee bar, High Altitude. To be honest, I knew nothing about Georgian […]
J-C Biver wine award for Vaud promotion (with video)
3 suns: Vaud’s marketing mantra LAUSANNE, SWITZERLAND – Jean-Claude Biver, has been given the Guillon d’Or prize in “recognition of, and admiration for, his career and the magnificent image he’s given canton Vaud around the world”, noting in particular his contributions to the world of Vaud wines. Biver received the award from the Confrérie de […]
Lavaux wine tourism gets train day pass (update)
LAUSANNE, SWITZERLAND – Lavaux and its vineyards are getting a tourism boost in the form of a new day pass (carte journalière) that allows visitors to use several different trains, buses and funicular cars freely throughout the day and to reach all the area’s tourism sites via train. The Mobilis Lavaux Riviera Pass can be […]