Note: I'm still on an extended vacation in the US, but want to alert everyone to the biggest annual wine event(s) in Switzerland: the wineries open days. Here's a summary of the information provided […]
Swiss Wine Promotion, new head
GENEVA, SWITZERLAND - There's a change at the top of Swiss Wine Promotion (SWP), the marketing arm of the country's wine industry. Sébastien Fabbi, secretary general, has decided to leave as his […]
Swiss wines get Presence Switzerland support
GENEVA, SWITZERLAND - Swiss Wine Promotion (SWP), the national marketing board, and Presence Switzerland (PS) have signed a two-year agreement that should provide a significant boost to the country's […]
Swiss wine directory in the making: review
Check out the pilot for a project that will be appreciated by consumers, an online directory of all Swiss wineries. It was presented to journalists during the Vinea Swiss Wines Fair in Sierre 10 days […]
3 more Swiss wine regions, videos
Here are the other three Swiss wine regions, as presented by Swiss Wine Promotion in their new videos. Yesterday I posted the first three, plus my remarks. Versatile grape and lessons on […]
New Swiss Wine Promotion videos
Swiss Wine Promotion recently produced six videos on the six Swiss wine regions, and the organization has now posted them on YouTube, as well as on the group's Twitter page. Fashion and fine art […]
Let new Swiss wine logo do its job
GENEVA, SWITZERLAND - Swiss Wine Promotion's new logo and visual identity have been out in the world for five days; I've held off commenting until today because good logos, like good wines, need time […]
Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identityZURICH, SWITZERLAND - Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, […]
Swiss wine observatory set for 2015
GENEVA, SWITZERLAND - I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves […]
Swiss wine consumption: new figures spark reactions
GENEVA, SWITZERLAND - Swiss Wine Promotion, the marketing arm of the Swiss wine industry, is the latest to comment on the figures released last week by the Federal Agriculture Office, showing that […]