This article was published in the March 2014 edition of Swiss Wine Magazine, a quarterly publication of Swiss Wine Connection. Republished with permission. Photos here are mine, not those that appeared with the article. Wine tourism grows beyond a buzz phrase By Ellen Wallace LAUSANNE, SWITZERLAND – Canton Vaud is home to Switzerland’s most visited […]
winery web sites
CTA is what it’s all about for winery web sites
The CTA, or call to action, is the most critical part of a winery’s web site boutique for online sales, according to Grapegrower and Winemaker, a New Zealand/Australian media. And it is too often overlooked or poorly understood. The publication cites figures from Wine Searcher that “the global online wine market is worth about $5 billion […]