Tradition is a hot word in wine marketing right now, one that reassures consumers - and yet few of us who are on the buying end of the sales chain question what it means, I think.If you have been […]
Best of Merlots: Zurich awards
New vs Old World Merlots; love at first sipThe top wine at the Mondial du Merlot, which handed out awards 18 May in Zurich, is from Uruguay's Bouza Bodega Boutique - a winner that provided the […]
What’s the deal with older wines?
I'm about to start a series of reports here on older vintage Swiss wines. I've hesitated because of a niggling question: why should the public care about them? What's the big deal, as far as drinkers […]
Tasting Swiss wines in Zurich
ZURICH, SWITZERLAND - Every August the one-day Memoire & Friends wine tasting in Zurich pulls in a large crowd of industry professionals for an afternoon, followed by hundreds of wine-lovers as […]
Swiss wines step up marketing effort in Germany
Home crowd: Arvinis wine fair attendance slips, but sales upMORGES, SWITZERLAND - Marketing efforts for Swiss wines are being stepped up in Germany while at home the crowds turned out once again […]