GENEVA, SWITZERLAND – Currency swings prompt a type of reporting all their own, and it isn’t the best journalism, stories pushed into an editor’s assumptions. It’s an approach akin to trying to fit a size 14 body into a size 10 dress. So if you read an article like this one in The Drinks Business, […]
Search Results for: Swiss Wine Promotion
Swiss train ride: wines in context
BERN, SWITZERLAND – I took the train from Lausanne to Bern and back today, one of my favourite train rides in a country spoiled for traveler’s rail pleasures. I had a good cup of coffee and a giant croissant which the waiter described as a “Zurich croissant”, and I read a new book on Chasselas […]
Swiss Wine Week kicks off: superb restaurant deals
BERN, SWITZERLAND – Swiss Wine Week is in its second year, and it offers anyone in Switzerland who loves food and wine a great chance to discover new wines and restaurants. The national “week” is organized by Swiss Wine Promotion, the industry’s marketing arm, and the Vinea Association. Here’s the deal: 20-30 November more than […]
Gault & Millau, a bounty of Swiss goodness
Geneva’s Hôtel de la Paix is French area promotion of the year Sommelier of the Year: Jérôme Aké Béda BASEL, SWITZERLAND – Basel has the latest addition to Switzerland’s extraordinary collection of fine wine and food locations, with chef Peter Knogl named by Gault & Millau as its Swiss Chef of the Year 2015 at […]
Swiss wines get Presence Switzerland support
GENEVA, SWITZERLAND – Swiss Wine Promotion (SWP), the national marketing board, and Presence Switzerland (PS) have signed a two-year agreement that should provide a significant boost to the country’s wine exports. It kicks in immediately, 22 September, with SWP’s involvement in the Roman part of the Giro del Gusto, a food and wine tour of […]