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Federal alcohol commission goes after happy hours

06/09/2007 by Ellen Wallace

Bern, Switzerland (RSR, Fre) – The Swiss alcohol commission, which regulates the wine and spirits industry in the country, looked into 98 possible cases of abuse of "happy hour" rules this summer and fined 26 establishments and opened proceedings against another 33. Under Swiss law it is illegal to offer hard liquor deals, such as two drinks for the price of one, and special offers such as  all-included meals where a drink is part of the price. The federal commission in a press release Thursday noted that the number of special offers has risen sharply in recent months. The rationale behind the law is to discourage heavy drinking, particularly in young people, at whom the offers are often directed. The commission made it clear that it will be looking more closely at advertising for spirits, including posters, flyers and online publicity, which has been overlooked in the past.

Filed Under: Food & dining Tagged With: Community, health, Swiss news

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