Largest supermarket calls on suppliers to cut prices

GENEVA, SWITZERLAND – Migros, the country’s largest supermarket chain, said Friday 23 January that it is lowering prices for fruits and vegetables that come from the euro zone, by 10 to 30 percent. It called on its suppliers to immediately adapt their prices to reflect the weaker euro, saying it will put pressure on them and won’t agree to any delays in dropping prices.

Consumers will note a fall in some prices, but the company points out that 75 percent of its food and non-food products come from Switzerland, many of them from its own factories and Swiss farmers. Less than one percent of purchases are made in euros.

Migros issued a list of products whose prices will go down Saturday 24 January, including (in French):