The city of Geneva’s free transport tickets for visitors is surely one of its best tricks for selling the city: never under-estimate the power of a free ride. This isn’t the first and the last time we’ll see this mentioned, but in a large US city newspaper, it will have a happy ripple effect, as long as they don’t confuse Geneva and Genoa or Switzerland and Sweden (I used to live in Minnesota, a state with a lot of smart people). Minneapolis Star & Tribune