Swiss Wine Promotion recently produced six videos on the six Swiss wine regions, and the organization has now posted them on YouTube, as well as on the group’s Twitter page. Fashion and fine art photographer/filmmaker Patricia von Ah made the films, with wine consultant and writer Chandra Kurt narrating in English. Note that the interviews […]
marketing
Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]
Swiss wine observatory set for 2015
GENEVA, SWITZERLAND – I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves forward. Sébastien Fabbi, managing director of SWP, told news agency ats that it will be published three times a year starting in 2015. It […]
One of Geneva’s best selling tricks
The city of Geneva’s free transport tickets for visitors is surely one of its best tricks for selling the city: never under-estimate the power of a free ride. This isn’t the first and the last time we’ll see this mentioned, but in a large US city newspaper, it will have a happy ripple effect, as […]
Swiss wines charm the French
Swiss wines take impressive 11% of gold awards Swiss wines had a rare opportunity to charm Parisian palates last weekend and, according to Vinea’s new president, Francois Murisier, the wines went down very well, thank you. The Vinalies international wine competition in Paris that has just ended included a presentation Sunday night 28 February, for […]