• Skip to content

Ellen's Wine World

SWISS ⁺ WINE ⁺ TRAVELS

Header Right

  • View ellenworldwine’s profile on Facebook
  • View ellenwine’s profile on Twitter
  • View ellenwallace’s profile on Instagram
  • View ellenwallace’s profile on Flickr
  • Home
    • Ellen Wallace profile
    • Portfolio
    • About: Swiss wine blog
  • Blog
    • News
    • Wineries
    • Food & dining
    • Travels
    • Garden & nature
    • Uncork now
    • Vineglorious! Swiss wine book
  • Book
    • Media Reviews
    • Index
  • Subscribe
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

marketing

New Swiss Wine Promotion videos

26/05/2014 by Ellen Wallace 1 Comment

Swiss Wine Promotion recently produced six videos on the six Swiss wine regions, and the organization has now posted them on YouTube, as well as on the group’s Twitter page. Fashion and fine art photographer/filmmaker Patricia von Ah made the films, with wine consultant and writer Chandra Kurt narrating in English. Note that the interviews […]

Filed Under: Wineries Tagged With: Chandra Kurt, Geneva wine region, marketing, Patricia von Ah, Swiss Wine Promotion, Valais wine region, Vaud wine region, videos

Swiss wines step up marketing

25/05/2014 by Ellen Wallace 1 Comment

Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]

Filed Under: News Tagged With: branding, marketing, new logo, Swiss cross, Swiss Wine Promotion, Tyler Brulé, Winkreative

Swiss wine observatory set for 2015

14/05/2014 by Ellen Wallace Leave a Comment

GENEVA, SWITZERLAND – I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves forward. Sébastien Fabbi, managing director of SWP, told news agency ats that it will be published three times a year starting in 2015. It […]

Filed Under: News Tagged With: consumers, marketing, prices, Sebastien Fabbi, Swiss Wine Observatory, Swiss Wine Promotion

One of Geneva’s best selling tricks

08/09/2010 by Ellen Wallace

The city of Geneva’s free transport tickets for visitors is surely one of its best tricks for selling the city: never under-estimate the power of a free ride. This isn’t the first and the last time we’ll see this mentioned, but in a large US city newspaper, it will have a happy ripple effect, as […]

Filed Under: Travels Tagged With: category sports, Geneva, marketing, Switzerland, tourists, visitors

Swiss wines charm the French

05/03/2010 by Ellen Wallace

Swiss wines take impressive 11% of gold awards Swiss wines had a rare opportunity to charm Parisian palates last weekend and, according to Vinea’s new president, Francois Murisier, the wines went down very well, thank you. The Vinalies international wine competition in Paris that has just ended included a presentation Sunday night 28 February, for […]

Filed Under: Food & dining Tagged With: Competitions, wines, marketing, Pairings, wine & food, Swiss wines

  • Page 1
  • Page 2
  • Next Page »
  • Facebook
  • Twitter
  • Instagram
  • Flickr
  • RSS
  • Privacy
  • Archives
  • Admin log-in

Copyright © 2023 · Parallax Pro on Genesis Framework · WordPress · Log in

 

Loading Comments...