GENEVA, SWITZERLAND – Swiss Wine Promotion’s new logo and visual identity have been out in the world for five days; I’ve held off commenting until today because good logos, like good wines, need time to breathe. We need time to consider them. Do I like it? My first reaction was yes, and it it still […]
new logo
Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]