ZURICH, SWITZERLAND – The tourist industry in Switzerland is arguably suffering more than any other business area from the too-long too-strong Swiss franc, so hat’s off to the Swiss Convention & Incentive Bureau for clearly selling the pleasure and beauty of Swiss travel to a key group, incentive business travel managers.

If  you’re not already in Switzerland and traveling, you will wish you were when you read this description of the eighth Switzerland Meeting Trophy, “an annual familiarization trip”, written by one of the members of Team North America. Check out the photos of people having a good time at the event, on My Switzerland, and you’ll probably start thinking about a career change.