LAUSANNE, SWITZERLAND – Lavaux and its vineyards are getting a tourism boost in the form of a new day pass (carte journalière) that allows visitors to use several different trains, buses and funicular cars freely throughout the day and to reach all the area’s tourism sites via train. The Mobilis Lavaux Riviera Pass can be […]
tourism
Vaud approves wine tourism budget
LAUSANNE, SWITZERLAND – In a first for Switzerland, a cantonal council has approved a budget and programme for wine tourism. The Grand Conseil in Vaud Tuesday 1 April unanimously adopted a five-year CHF2.5 million budget that will help develop a wine tourism project. Top priorities are training people in other businesses to be familiar with […]
Swiss tourism tightens belt, looks forward to 2015
Ski lifts will bounce back in 2013 due to high demand for day passes BERN, SWITZERLAND – The high Swiss franc continues to hurt the Swiss tourism industry, but the worst may be behind it, a key new forecast indicates. Bakbasel, an economic research group, and Seco, the Swiss State Secretariat for Economic Affairs, expect […]
Creative tourist marketing in a tough, tough market
ZURICH, SWITZERLAND – The tourist industry in Switzerland is arguably suffering more than any other business area from the too-long too-strong Swiss franc, so hat’s off to the Swiss Convention & Incentive Bureau for clearly selling the pleasure and beauty of Swiss travel to a key group, incentive business travel managers. If you’re not already […]
Ski resorts worst hit as Swiss tourism suffers through 2012 slide
Bright news is that 2013 should be better BERN, SWITZERLAND – Glum news out of Bern for the Swiss tourism industry Tuesday 22 May won’t surprise anyone: the strong franc and weak euro are hurting the tourism industry this year. The latest forecast for the summer season is a drop of 1.7 percent overall, but […]