GENEVA, SWITZERLAND – Currency swings prompt a type of reporting all their own, and it isn’t the best journalism, stories pushed into an editor’s assumptions. It’s an approach akin to trying to fit a size 14 body into a size 10 dress. So if you read an article like this one in The Drinks Business, […]
Swiss franc
Vaud approves wine tourism budget
LAUSANNE, SWITZERLAND – In a first for Switzerland, a cantonal council has approved a budget and programme for wine tourism. The Grand Conseil in Vaud Tuesday 1 April unanimously adopted a five-year CHF2.5 million budget that will help develop a wine tourism project. Top priorities are training people in other businesses to be familiar with […]
Strong franc hurts Swiss hotel industry in July
ZURICH, SWITZERLAND – The Swiss tourism industry, notably the hotel sector, had it worst decline in months due to the strong Swiss franc, figures for July released 5 September show. The number of overnight stays was down 7.2 percent, with stays by foreigners down 8.8 percent to 2.2 million of the 3.8m total. European visitors, […]