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president

Swiss wines to get marketing boost from oenologists’ head

10/02/2010 by Ellen Wallace

Daniel Dufaux has just been named president of the Geneva-based Swiss Oenologists Union. His election is the latest sign that the Swiss are getting more serious about marketing their wines. Swiss wines traditionally sold locally and didn’t worry too much about selling further afield, with limited supplies and a loyal home market. The new implementation […]

Filed Under: Food & dining Tagged With: Aigle, Badoux, Cassis de Dijon, Daniel Dufaux, European Union, marketing, Politics, president, Swiss Oenologists Union, Swiss wines, Wineries, producers

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