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Study: wine labels influence our judgement

28/07/2014 by Ellen Wallace Leave a Comment

GENEVA, SWITZERLAND – Wine labels influence our decisions about buying wines, but they also affect how we assess wines we taste, a new Swiss study shows. Seeing the label may have up to a 60 percent impact on our evaluation of a wine we taste, Pascale Deneulin, senorial analysis professor at the Changins Agroscope federal […]

Filed Under: News Tagged With: Anne Müller, blind tasting, consumers, Domaine Burignon, labels, Noémie Graff, Satyr, Swiss wine

Swiss wine observatory set for 2015

14/05/2014 by Ellen Wallace Leave a Comment

GENEVA, SWITZERLAND – I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves forward. Sébastien Fabbi, managing director of SWP, told news agency ats that it will be published three times a year starting in 2015. It […]

Filed Under: News Tagged With: consumers, marketing, prices, Sebastien Fabbi, Swiss Wine Observatory, Swiss Wine Promotion

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