3 suns: Vaud’s marketing mantra LAUSANNE, SWITZERLAND – Jean-Claude Biver, has been given the Guillon d’Or prize in “recognition of, and admiration for, his career and the magnificent image he’s given canton Vaud around the world”, noting in particular his contributions to the world of Vaud wines. Biver received the award from the Confrérie de […]
Jean-Claude Biver
Hublot throws marketing weight behind Vaud wines
LAUSANNE, SWITZERLAND – Expect to see Vaud Chasselas soon in Copacabana, during the World Cup, served in the Hublot watch VIP lounge. Jean-Claude Biver and his ultra-luxe watch company Hublot are giving wines from canton Vaud a serious marketing boost through a new partnership: Hublot and the OVV, the Vaud Wine Organization, announced 9 May […]