Michel Rochat, the head of the École Hotelière de Lausanne, has been named president of the Office des Vins Vaudois, the canton’s wine promotion body. He succeeds Pierre Keller as of January 2019. Keller will have served in the part-time post for 8 years when he leaves; he has heavily promoted Vaud wines outside Switzerland, […]
OVV
Swiss wine news roundup: Hublot’s winner, Vinea full, Geneva winners, Giroud
GENEVA, SWITZERLAND – It’s a busy wine news season in Switzerland. A corporate wine for watch clients; Vaud in Japan High-end watchmaker Hublot last week named Patrick Fonjallaz’s “Dézaley de L’Evêque” 2014 its 2015 wine of the year, with 1,000 bottles slated to carry the company’s name and be served to its clients. Hublot last […]
J-C Biver wine award for Vaud promotion (with video)
3 suns: Vaud’s marketing mantra LAUSANNE, SWITZERLAND – Jean-Claude Biver, has been given the Guillon d’Or prize in “recognition of, and admiration for, his career and the magnificent image he’s given canton Vaud around the world”, noting in particular his contributions to the world of Vaud wines. Biver received the award from the Confrérie de […]
Hublot throws marketing weight behind Vaud wines
LAUSANNE, SWITZERLAND – Expect to see Vaud Chasselas soon in Copacabana, during the World Cup, served in the Hublot watch VIP lounge. Jean-Claude Biver and his ultra-luxe watch company Hublot are giving wines from canton Vaud a serious marketing boost through a new partnership: Hublot and the OVV, the Vaud Wine Organization, announced 9 May […]
Vaud wines to seek new director
LAUSANNE, SWITZERLAND – Nicolas Schorderet, who has headed the OVV, the Vaud wines office, since March 2009, will be leaving at the end of August, the OVV announced Tuesday 29 May. A search for his successor is underway. Schorderet was hired to turn around the finances of the organization and re-position Vaudois wines on the […]