GENEVA, SWITZERLAND – Swiss Wine Promotion, the marketing arm of the Swiss wine industry, is the latest to comment on the figures released last week by the Federal Agriculture Office, showing that Swiss wines have gained more market share at home, to the detriment of foreign wines. The SWP office in a statement points to […]
Swiss Wine Promotion
Vinea’s facelift helps clarify organization’s role
GENEVA, SWITZERLAND – The Vinea Association, based in Sierre, canton Valais, has a new logo as part of its new graphics charter, unveiled Thursday. As with most such communications facelifts, the real story is the shift in its work. In this case, the change is more a recognition of the group’s evolving role in a […]
Why the Swiss are drinking more Swiss wine
GENEVA, SWITZERLAND – The Federal Agriculture Office couldn’t have given Swiss wineries a better gift for Easter than the latest figures that show consumers are drinking more Swiss wine and imports are gently sliding. The FAO notes in publishing its 2013 wine statistics that a special situation last year might account for part of this: […]
Weekend weather and plan ahead to learn about Swiss wines!
Editor’s special invitation to the best Swiss wine deal in town! GENEVA, SWITZERLAND – Cloudiness Friday moving into rain by Saturday, with chilly temperatures: damp will dominate in all parts of Switzerland this weekend. Only the south side of the Alps is promised a glimmer of sunshine Saturday. Highs of 9C in the Lake Geneva […]