Here are the other three Swiss wine regions, as presented by Swiss Wine Promotion in their new videos. Yesterday I posted the first three, plus my remarks. Versatile grape and lessons on wine-making Merlot gets a big boost, of course, in the Ticino video, but the accent is put on how you can make white […]
Swiss Wine Promotion
New Swiss Wine Promotion videos
Swiss Wine Promotion recently produced six videos on the six Swiss wine regions, and the organization has now posted them on YouTube, as well as on the group’s Twitter page. Fashion and fine art photographer/filmmaker Patricia von Ah made the films, with wine consultant and writer Chandra Kurt narrating in English. Note that the interviews […]
Let new Swiss wine logo do its job
GENEVA, SWITZERLAND – Swiss Wine Promotion’s new logo and visual identity have been out in the world for five days; I’ve held off commenting until today because good logos, like good wines, need time to breathe. We need time to consider them. Do I like it? My first reaction was yes, and it it still […]
Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]
Swiss wine observatory set for 2015
GENEVA, SWITZERLAND – I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves forward. Sébastien Fabbi, managing director of SWP, told news agency ats that it will be published three times a year starting in 2015. It […]