Swiss cognitive function, measured in Nobels, and chocolate consumption, measured by sales, both high GENEVA, SWITZERLAND – A tip, maybe, from the Swiss, who are the world’s innovation winners and who, by 2011, had garnered more Nobel prizes per capita than any other nation: keep eating certain fruits and chocolate and drinking green tea and […]
Archives for October 2012
What to expect from the new Vinea Swiss Wines app
GENEVA, SWITZERLAND – The new Vinea iPhone app guide to Swiss wines comes out at midnight 23 October, meaning, to avoid confusion, if you’re up late Tuesday night you’ll be able to get it in the Apple Store, or the morning of the 24th, for those in less of a rush. Check out Vinea’s Facebook […]
Blue honey in Alsace gives green energy a new challenge
GENEVA, SWITZERLAND – I’m watching the healthy bees in my mountain garden with new respect after reading a number of French media reports about the strange episode of blue honeys being produced in Alsace. Le Monde describes the situation best, saying morale was already pretty low for beekeepers, after a rough winter followed by a […]
Creative tourist marketing in a tough, tough market
ZURICH, SWITZERLAND – The tourist industry in Switzerland is arguably suffering more than any other business area from the too-long too-strong Swiss franc, so hat’s off to the Swiss Convention & Incentive Bureau for clearly selling the pleasure and beauty of Swiss travel to a key group, incentive business travel managers. If you’re not already […]