Ski lifts will bounce back in 2013 due to high demand for day passes BERN, SWITZERLAND – The high Swiss franc continues to hurt the Swiss tourism industry, but the worst may be behind it, a key new forecast indicates. Bakbasel, an economic research group, and Seco, the Swiss State Secretariat for Economic Affairs, expect […]
Travels
When I travel, I drink wine. In fact, I usually organize my travels around learning about it because wine isn't a beverage, it's a culture.
Clockwork Apple: Swiss trains share their favourite timepiece
Licensing fee is the solution to the Swiss train clock vs Apple iPad, iPhone ZURICH, SWITZERLAND – The famous Swiss train station clock designed in 1944 by Hans Hilfiker will stay on Apple iPhones and iPads, after Apple and the SBB/CFF Swiss rail company settled on licensing terms 12 October, the two companies announced Friday […]
Creative tourist marketing in a tough, tough market
ZURICH, SWITZERLAND – The tourist industry in Switzerland is arguably suffering more than any other business area from the too-long too-strong Swiss franc, so hat’s off to the Swiss Convention & Incentive Bureau for clearly selling the pleasure and beauty of Swiss travel to a key group, incentive business travel managers. If you’re not already […]
Geneva Motor Show 2013 gets future glam poster
GENEVA, SWITZERLAND – The Geneva Motor Show’s new poster shows a car that blends into the countryside and vice versa, in recognition of the growing emphasis on the environment in the car industry. The winning entry in the poster design came from Euro RSCG in Geneva. The annual car show, which attracts more than 700,000 […]
Strong franc hurts Swiss hotel industry in July
ZURICH, SWITZERLAND – The Swiss tourism industry, notably the hotel sector, had it worst decline in months due to the strong Swiss franc, figures for July released 5 September show. The number of overnight stays was down 7.2 percent, with stays by foreigners down 8.8 percent to 2.2 million of the 3.8m total. European visitors, […]