GENEVA, SWITZERLAND / EDITOR’S NOTEPAD – I’ll be posting news here just occasionally for the next 10 days as I take a holiday break, using the back-to-back long weekends (Ascension now, Pentecost/Whit next). It’s a working holiday, with a book to finish and get to the printer: pub date is mid-August! Meanwhile, here are a […]
News
Long weekend: extra trains, traffic, weather, Vaud wines
GENEVA, SWITZERLAND – The Ascension weekend begins this evening, with many people in Switzerland and elsewhere in Europe taking a four-day weekend. Expect heavy traffic on the roads, so avoid peak travel times, suggests the Swiss Federal Highway Office. The CFF rail company is putting on extra trains to handle the increase in passengers. And […]
Giroud winery fraud accusation details reach public
GENEVA, SWITZERLAND – Valais wine producers are up in arms against accusations by producer Dominique Giroud that risk tarnishing the reputation of the entire industry. The IVV, wine interprofessional association in the canton, issued a press release Friday calling for names of anyone involved in the Giroud case to be revealed, and for information about […]
Let new Swiss wine logo do its job
GENEVA, SWITZERLAND – Swiss Wine Promotion’s new logo and visual identity have been out in the world for five days; I’ve held off commenting until today because good logos, like good wines, need time to breathe. We need time to consider them. Do I like it? My first reaction was yes, and it it still […]
Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]