Check out the pilot for a project that will be appreciated by consumers, an online directory of all Swiss wineries. It was presented to journalists during the Vinea Swiss Wines Fair in Sierre 10 days ago; the pilot version is now available on line. The project goes live officially in January 2015, the time it […]
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J-C Biver wine award for Vaud promotion (with video)
3 suns: Vaud’s marketing mantra LAUSANNE, SWITZERLAND – Jean-Claude Biver, has been given the Guillon d’Or prize in “recognition of, and admiration for, his career and the magnificent image he’s given canton Vaud around the world”, noting in particular his contributions to the world of Vaud wines. Biver received the award from the Confrérie de […]
Vineglorious – Le Temps
Catching up on mail and articles. Pierre-Emmanuel Buss gave a lovely mention of Vineglorious! Switzerland’s Wondrous World of Wines in Le Temps, in an article on the French-German regions divide in Switzerland. It’s an interesting article, well worth reading. My favourite part is, of course, the end: “Le déclic pourrait venir de regards étrangers. La […]
High tech label for Swiss sparkling wine
“Swiss” wine with Valais and Vaud traits, a taste of the future? Now you don’t see it, now you do! A surprising label that reveals itself fully only after sitting for a moment in cold water is the marketing ploy for a new wine from Lavaux winery Etienne & Louis Fonjallaz. “Révélation Brut Rosé” (CHF42) […]
Mondial des Pinots top awards announced
SIERRE, SWITZERLAND – The winners of the top awards for the Mondial des Pinots wine competition will be named 5 September, but the winners of the special prizes are already known. The highest honour, a Great Gold medal, went to five wines: a French Pinot Noir, a German Pinot Gris and three Pinot Noir wines […]