Check out the pilot for a project that will be appreciated by consumers, an online directory of all Swiss wineries. It was presented to journalists during the Vinea Swiss Wines Fair in Sierre 10 days ago; the pilot version is now available on line. The project goes live officially in January 2015, the time it […]
Search Results for: Swiss Wine Promotion
J-C Biver wine award for Vaud promotion (with video)
3 suns: Vaud’s marketing mantra LAUSANNE, SWITZERLAND – Jean-Claude Biver, has been given the Guillon d’Or prize in “recognition of, and admiration for, his career and the magnificent image he’s given canton Vaud around the world”, noting in particular his contributions to the world of Vaud wines. Biver received the award from the Confrérie de […]
Study: wine labels influence our judgement
GENEVA, SWITZERLAND – Wine labels influence our decisions about buying wines, but they also affect how we assess wines we taste, a new Swiss study shows. Seeing the label may have up to a 60 percent impact on our evaluation of a wine we taste, Pascale Deneulin, senorial analysis professor at the Changins Agroscope federal […]
3 more Swiss wine regions, videos
Here are the other three Swiss wine regions, as presented by Swiss Wine Promotion in their new videos. Yesterday I posted the first three, plus my remarks. Versatile grape and lessons on wine-making Merlot gets a big boost, of course, in the Ticino video, but the accent is put on how you can make white […]
Let new Swiss wine logo do its job
GENEVA, SWITZERLAND – Swiss Wine Promotion’s new logo and visual identity have been out in the world for five days; I’ve held off commenting until today because good logos, like good wines, need time to breathe. We need time to consider them. Do I like it? My first reaction was yes, and it it still […]