Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]
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Swiss wine observatory set for 2015
GENEVA, SWITZERLAND – I mentioned a couple weeks ago that Swiss Wine Promotion (SWP) is developing a Swiss Wine Observatory but details have come out this week as the project moves forward. Sébastien Fabbi, managing director of SWP, told news agency ats that it will be published three times a year starting in 2015. It […]
Swiss wine consumption: new figures spark reactions
GENEVA, SWITZERLAND – Swiss Wine Promotion, the marketing arm of the Swiss wine industry, is the latest to comment on the figures released last week by the Federal Agriculture Office, showing that Swiss wines have gained more market share at home, to the detriment of foreign wines. The SWP office in a statement points to […]
Why the Swiss are drinking more Swiss wine
GENEVA, SWITZERLAND – The Federal Agriculture Office couldn’t have given Swiss wineries a better gift for Easter than the latest figures that show consumers are drinking more Swiss wine and imports are gently sliding. The FAO notes in publishing its 2013 wine statistics that a special situation last year might account for part of this: […]
All eyes on Vaud – Swiss wine tourism
This article was published in the March 2014 edition of Swiss Wine Magazine, a quarterly publication of Swiss Wine Connection. Republished with permission. Photos here are mine, not those that appeared with the article. Wine tourism grows beyond a buzz phrase By Ellen Wallace LAUSANNE, SWITZERLAND – Canton Vaud is home to Switzerland’s most visited […]