Swiss Wine Promotion recently produced six videos on the six Swiss wine regions, and the organization has now posted them on YouTube, as well as on the group’s Twitter page. Fashion and fine art photographer/filmmaker Patricia von Ah made the films, with wine consultant and writer Chandra Kurt narrating in English. Note that the interviews […]
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Swiss wines step up marketing
Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]
Definition of “heavy episodic drinking”
GENEVA, SWITZERLAND – The WHO’s report on harmful drinking and health policies issued yesterday was widely picked up by the drinks media, with some of the reporting likely to cause panic where it’s not really necessary. The definition of “heavy episodic drinking”, particularly harmful, was reported by The Drinks Business, for example, as “The report […]
Hublot throws marketing weight behind Vaud wines
LAUSANNE, SWITZERLAND – Expect to see Vaud Chasselas soon in Copacabana, during the World Cup, served in the Hublot watch VIP lounge. Jean-Claude Biver and his ultra-luxe watch company Hublot are giving wines from canton Vaud a serious marketing boost through a new partnership: Hublot and the OVV, the Vaud Wine Organization, announced 9 May […]
Epesses winery joins Clos, Domaines & Châteaux
LAUSANNE, SWITZERLAND – Domaine Croix Duplex 6 May became the 25th member of the Clos, Domaines & Châteaux group of wineries in canton Vaud. The family winery midway up the slopes of Epesses above Grandvaux has been headed since 2012 by Simon and Maude Vogel, a brother-sister team who took over from their parents, Jean […]