Swiss Wine Promotion unveils new visual identity ZURICH, SWITZERLAND – Swiss Wine Promotion (SWP), the marketing arm of the wine industry, unveiled its new graphic identity in Zurich 20 May, laying the groundwork for what everyone in the Swiss wine business is keen to hear: a clear strategy to promote Swiss wines. The SWP was […]
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RTS banned from reporting on winery scandal
Re-posted from Ellen’s Wine World Astonishing gag order “extremely rare” but will be respected: RTS GENEVA, SWITZERLAND – Swiss public television RTS was on the verge of running two news reports Monday evening on unfolding Giroud Vins legal problems when, in a move that RTS describes as “extremely rare”, a Sion court in canton Valais […]
Why the Swiss are drinking more Swiss wine
GENEVA, SWITZERLAND – The Federal Agriculture Office couldn’t have given Swiss wineries a better gift for Easter than the latest figures that show consumers are drinking more Swiss wine and imports are gently sliding. The FAO notes in publishing its 2013 wine statistics that a special situation last year might account for part of this: […]
All eyes on Vaud – Swiss wine tourism
This article was published in the March 2014 edition of Swiss Wine Magazine, a quarterly publication of Swiss Wine Connection. Republished with permission. Photos here are mine, not those that appeared with the article. Wine tourism grows beyond a buzz phrase By Ellen Wallace LAUSANNE, SWITZERLAND – Canton Vaud is home to Switzerland’s most visited […]
Swiss wines step up marketing effort in Germany
Home crowd: Arvinis wine fair attendance slips, but sales up MORGES, SWITZERLAND – Marketing efforts for Swiss wines are being stepped up in Germany while at home the crowds turned out once again to meet the new vintages in Morges. The Arvinis wine fair closed its doors Monday night with atendance down slightly to around […]